• 8 + 2 =
  • Specialist radiology practice providingwhole body imaging

    Low dose CT/ Medicare Eligible 3T MRI/Medicare Eligible PET CT


    This practice is the first to have the first Siemens Force in Victoria

    Coronary angiography available


    Two medicare eligible 3T Siemens Skyra MRI, nuclear medicine & PET/CT imaging, brain, spine, musculoskeletal imaging, interventional radiology, breast imaging and EOS


    For majority of medicare eligible scans including medicare eligible PET CT

Our Team

Our Team

Offering personal attention throughout your treatmentRead More


Can Magnetic Resonance Imaging Solve The Prostate Cancer Conundrum?

Australian research advances technique that may make prostate cancer screening less invasive and more accurate.

The debate about prostate-specific antigen (PSA) testing for the diagnosis of prostate cancer continues to rage. The United States Preventive Services Task Force (USPSTF) and the equivalent Canadian body have both advised against PSA screening.1,2 On the other hand, many authoritative bodies, including the American Urological Association,3 the National Comprehensive Cancer Network (US), the American Cancer Society, the European Association of Urology,4 and our own Urological Society of Australia and New Zealand recommend that, instead of populationbased screening, decisions about PSA testing of men aged 55–69 years should be shared by doctors and individual patients.

It was found that mpMRI was considerably more sensitive than TRUS biopsy in detecting significant cancer

Please click here to know more.

Dr Zita Ballok – Director of Nuclear Medicine, Victoria at Healthcare Imaging Services

As Director of Nuclear Medicine at Healthcare Imaging Services, Dr Zita Ballok brings a wealth of local and international experience and world class training to Bridge Road Imaging.

Dr Ballok completed her nuclear medicine and Positron Emission Tomography (PET) training at Austin Hospital and subsequently completed a fellowship program at the Nuclear Medicine and PET Centre in Ann Arbor, at the University of Michigan. During her fellowship, she gained extensive experience in oncology and neurology PET Imaging and general nuclear medicine imaging under the supervision of Professor David Kuhl, a leading pioneer of brain imaging.

Dr Ballok is also the co-author of a number of published scientific papers in collaboration with colleagues in multiple specialties, including orthopaedic surgery, thoracic surgery, oncology, urology, neuro-surgery and endocrinology. She was also the convenor of the highly successful 35th Annual Scientific Meeting of the Australian and New Zealand Society of Nuclear Medicine held in Melbourne.

Please click here to know more about Dr Zita Ballok

Bridge Road Imaging is Now Open!

September 29, 2015

Our location is:

84 Bridge Road
Richmond 3121

(Across the road at the crossing, opposite the Bridge Road entrance to Epworth Hospital)

There is Free Parking at the back of the building – Just drive down Verity Street.

Our contact details are:

Tel: 9242 4888

Fax: 9242 4830

Or Free Call on: 1800 4 SCANS

Bulk Billing available on most services

The following scans are available:

  • Digital Radiology
  • MRI
  • CT – Low dose
  • Digital Mammography
  • PET/CT
  • EOS – Digital Full spine imaging
  • Ultrasound
  • Interventional Procedures

Our trading hours are from Monday to Friday 8:00am – 6:00pm

Please feel free to contact our friendly and efficient staff on 9242 4888 OR 1800 4 SCANS for further information on any of the above or if you wish to make an appointment.

Primary Health Care to open $35m Melbourne imaging centre

Primary Health Care boss Peter Gregg has already got his eyes on a site, and is doing the work, for another centre. Photo: Jessica Hromas

Primary Health Care will next week open its new $35 million imaging centre in Melbourne, in what could be the first of a number of centres rolled out in major cities across the country.

Bridge Road Imaging, which sits opposite Epworth Hospital in Richmond, will offer patients access to the only ultra-low radiation dose CT scanner in Victoria, as well as other scanning and imaging equipment such as MRIs and PET scans, alongside more standard offerings including ultrasounds and x-rays.

“This is a wonderful opportunity and a step up in what Primary has done,” the company’s chief executive Peter Gregg said.

“We have imaging centres within our medical centres. What we are talking about here is a much larger [imaging] facility that can stand by itself, and it is the first time we have done it.”

Mr Gregg said he has his eyes on another site already and is doing the work on it “as we speak”.

“It is a model we want to roll out across the network,” he said.

Two years to pay back

He expects Bridge Road will take up to two years to pay back the initial investment, but said returns will be above the cost of capital and he “wouldn’t be talking about rolling it out if it didn’t generate economic value for shareholders”.

Primary recently received a $130 million refund from the Australian Tax Office and analysts expect the company will divest up to $275 million of non-core assets over the medium term.

Those assets include technology division HCN, its 19.6 per cent stake in Vision Eye Institute, health insurance business Transport Health and a development site at Barangaroo in Sydney.

Mr Gregg said that divestments could help fund the roll-out of new imaging centres but he declined to comment on any potential sales, including his intention with the Vision Eye stake.

Vision is currently subject to a takeover bid form Pulse Health.

He said another way to fund the roll-out would be to follow Primary’s previous model of selling and leasing its sites to free up capital. One option being worked on is that the properties could sit in a property trust.

Known for introducing model to Australia

The $2.6 billion ASX-listed Primary, founded by former GP Ed Bateman, is known for bringing the bulk-billed, extended service hours, medical centre model to Australia.

Primary’s 71 medical centres host more than 7 million GP consults every year and its diagnostic imaging business conducts approximately 2.5 million examinations every year.

The Bridge Road site will officially open next Thursday and will offer bulk-billing on its MRIs – which requires a special licence – and on its high-resolution, low-radiation CT scanner, which delivers 90 per cent less radiation when used.

Primary loses its lease at the neighbouring Epworth Hospital in September but the government has allowed the company to move its MRI licences to the new imaging centre.

“Looking forward, we are building scale into the infrastructure; we are using more than we did in the past,” Mr Gregg said.

“We see concentrations of high-quality, high-value equipment and high-quality operators being a good model.”

Outpatient pool a target

Approximately 90 per cent of the patients Primary services at Epworth Hospital are outpatients and it is this pool of outpatients the company is targeting.

“That outpatient pool is where we will grow the [patient] volume,” Mr Gregg said.

Bridge Road Imaging will have four radiologists on site. By comparison, Primary’s Brookvale medical centre, which services some 1000 patients daily, has one radiologist.

Primary’s Victorian healthcare imaging services manager Dean Lewsam said that the next phase of development at the site will be to add 16 specialist consulting suites that could house up to 40 specialists.

These specialists will not necessarily be contracted by Primary Health Care. It is hoped the concentration of specialists will drive referral volume.

“We’ve not held back on investment in technology. We have leading technology in all disciplines of radiology. It will make it more accessible to the community. The majority of services will be bulk billed,” Mr Lewsam said.